2009 VMAs: Jay-Z

 

MTV On-Air Promos.
Producer, Writer + Director: Liz Epp.
Animator+Designer: Mary Hawkins.
Created in AfterEffects.
I worked on the VMAs two years running. In 2009, I was part of a team that delivered 38 spots in two months, including in Spanish for MTV tr3s, local cable spots, a Michael Jackson/This Is It tie-in, a Twilight: New Moon/Death Cab for Cutie tie-in and promos for two contests. MTV On-Air Design and Prologue set the overall look of the show, but I’m proud of the way we took the ideas from the logo and ran with it.