Maybelline: The Falsies Pushup Mascara

I made a bunch of graphics for L’Oréal, Garnier, Maybelline, Urban Decay and other L’Oréal brands while I was at Tag Creative. I can’t show you most of them since they were meant for trade shows and internal clients, but here’s a taste of something that made it to the web as a tutorial. This version received 9M views and has been translated into Spanish.

Animator: Mary Hawkins
Producer: Holly Lemanowicz
Creative Director: Fawne Berkun