I worked on this set of four social media ads for Voya Financial. Our protagonists find themselves in some charmingly perilous situations, while the illustration style mimics flight safety cards. I illustrated, designed and animated these pieces, start-to-finish.

As the project progressed we made the color palette more minimalist so Voya’s oranges stood out more, we cleaned out some of the extra doodads that made it too complicated and rewrote the setups to make them more bite-sized… but we left in the cat.

Art Director, Animator + Designer: Mary Hawkins
CD: Aron Baxter
Producer: Kait Johnson